Listing analytics
See which listings are being read, and which clients are warm.
A listing read by thirty people and a listing nobody opened look the same in a spreadsheet. Lead Brunch counts every view of every listing, and every open by the clients you sent it to, so you know who to call next.
Impressions
452
▲ 18%
Unique visitors
231
▲ 12%
Inquiries
9
▲ 3
By realtor
Views
Everybody who looked
Every visit to a listing page, from your website, a search engine or a link someone forwarded.
Opens
The people you sent it to
The part of those views with a name behind it: the clients whose own links were opened.
Seconds
How long they read
Time on the page and the documents opened, so a quick look and a long read are not the same number.
Every listing, by how much it is read
By listing shows views, opens, time read and documents opened for each property, most viewed first. A listing that strangers are reading is working before you send it to anyone.
- Views from your website, search and forwarded links, as well as from your own sends
- Brochures, floor plans and other documents opened, counted apart from views
- Most viewed first, so the listings nobody opens are easy to spot
- Your own visits to your own listings are never counted
Impressions
452
▲ 18%
Unique visitors
231
▲ 12%
Inquiries
9
▲ 3
By realtor
Every client, by how engaged they are
By client ranks the people you sent listings to by how much they opened and read. A buyer who came back three times this week is the first call; one who never opened is the follow-up.
- Opens and time read per client, most engaged first
- Each client's page lists every home sent, who sent it and what was opened
- Ask Claude who opened what this week and get the same figures
- Nothing about a client's identity is passed to analytics tools: only ids and kinds of action
- Bayfront Tower · 2BRFits
- Sea Cliff · 2BR pre-constructionCompletion after 2027
- Wynwood Lofts · 1BROne bedroom short
Offers made: which reports went out
Every brochure, one-page brief, unit price sheet, comparison, feasibility report and collection PDF made in Lead Brunch is listed with who made it, for which listing and when.
- An agent sees their own; owners and admins on the agency plan see the whole team's
- What was chosen for each report, such as the currencies or what was left out
- Ask Claude which reports went out this week and get the same list
Harbor View, 2 Bedroom
Prepared for Michael · Investment purchase · Completion Q1 2028
Price
$1.48M
Net return
5.1%
A year
10.9%
Deposits · 20% before completion
The assumptions · Your figures
- Expected annual rent$64,000
- Gross yield4.3%
- Resale estimate$1,675,000
Agency plan
Your website's traffic, and who brought it
On the agency plan, the overview shows impressions, unique visitors and leads for the last 7, 30 or 90 days against the period before, day by day, and which agent's links brought the visitors.
- Unique visitors counted without cookies, with only a coded id kept
- By agent: visitors brought, pages viewed and leads from their links
- Credit kept as a visitor moves from a listing to the About page
- Growth from nothing shown as a count, never as an inflated percentage
How to start
Three steps, and it is yours.
Publish and send as you always do
Counting starts on its own: there is nothing to install or turn on.
Open Analytics
By listing, by client and offers made. On the agency plan, the overview of your website's traffic too.
Call the warm ones
Start with the clients who opened most recently, and the listings being read.
Or say it to Claude
- “Which of my listings had the most views this month?”
- “Who opened the Creek Gate brochure this week?”
- “Which clients have not opened anything I sent them in the last two weeks?”
What is the difference between views and opens?
Views are everybody who visited a listing page: from your website, a search engine or a forwarded link. Opens are the part of those with a name behind them, the clients whose own tracked links were opened. Opens can never be more than views.
Can I see which documents a client opened?
Yes. Opening a brochure, floor plan or other document from a client's link is recorded on their page, counted separately from page views. A buyer coming back for the floor plan is usually close to a decision.
Are my own visits counted?
No. When you are signed in and open your own listing, the visit is not counted. On the agency plan, the team's own visits to the brokerage's website are left out of the traffic figures too.
Is client data sent to analytics tools?
No names, phone numbers or emails are sent. The product analytics Lead Brunch uses receive only ids and the kind of action, such as a listing viewed or a document opened. The people in your CRM never agreed to be described to an analytics vendor.
Do independent agents get website traffic analytics?
An independent realtor gets views, opens, time read, documents opened and offers made for every listing and client. The website traffic overview, with unique visitors and credit by agent, is part of the agency plan.
Works well with
Every featureAnswer the next client in a minute.
30 days free, no card needed. The parts marked Agency plan come with the agency plan; the rest is in both.